You don't need a content team or a big budget to drive organic traffic. You need a focused strategy and consistency.
Start With What You Know
The best content comes from your expertise. What questions do your customers ask you every day? Those are your first blog topics.
Finding Topics
- >Customer questions — what do people email you about?
- >Competitor gaps — what are competitors not covering?
- >Keyword research — what are people searching for in your niche?
feen-seo's content strategy report identifies these opportunities automatically.
The Minimum Viable Content Plan
For a small business, aim for:
- >2 posts per month — quality over quantity
- >1,000-1,500 words — thorough but not exhausting
- >One target keyword per post — stay focused
- >Internal links — connect related posts
Content That Ranks
Structure Matters
- >Use a clear H1 title with your target keyword
- >Break content into sections with H2 and H3 headings
- >Include a summary or key takeaways
- >Add relevant images with alt text
Write for Humans First
Search engines are sophisticated enough to understand natural language. Write clearly and helpfully — don't stuff keywords.
Measuring Results
Track these metrics monthly:
| Metric | What It Tells You |
|---|---|
| Organic traffic | Are people finding you through search? |
| Keyword rankings | Are your target pages moving up? |
| Bounce rate | Is your content relevant to visitors? |
| Time on page | Are people actually reading? |
Getting Started
- 1.Run a feen-seo audit to identify content gaps
- 2.Pick your first 3 topics from the recommendations
- 3.Write one post per week for the first month
- 4.Review analytics and adjust
The hardest part is starting. The reports from feen-seo give you a clear starting point so you're not guessing what to write about.