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How to Optimize Your Site for AI Search

ChatGPT, Claude, and Perplexity are changing how people find information. Here's how to make sure your site shows up in AI-generated answers.

StrategyFebruary 10, 20267 min
Byfeen-seo Team· Engineering
AI SearchChatGPTClaudeOptimization

AI assistants like ChatGPT, Claude, and Perplexity are becoming a primary way people find information. Traditional SEO isn't enough anymore.

The Problem

When someone asks an AI assistant a question, it synthesizes information from multiple sources. If your site isn't structured in a way AI can understand, you're invisible to this growing channel.

What Makes a Site AI-Friendly?

Clear, Structured Content

AI models prefer content that's:

  • >Well-organized with clear headings and sections
  • >Factual and specific rather than vague marketing copy
  • >Regularly updated with current information
  • >Properly attributed with sources and credentials

Schema Markup

Structured data is even more important for AI search than traditional search:

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Your Article Title",
  "author": { "@type": "Person", "name": "Author Name" },
  "datePublished": "2026-02-10"
}

Technical Foundations

  • >Fast load times — AI crawlers respect robots.txt and rate limits
  • >Clean HTML — semantic markup helps AI parse your content
  • >Sitemap — helps AI discover all your pages
  • >robots.txt — explicitly allow AI crawlers

How feen-seo Helps

Our AI Search Readiness report checks all of these factors and gives you specific recommendations. You'll know exactly what to add, change, or fix to be visible in AI-generated answers.

Key Takeaways

  1. 1.AI search is a new discovery channel — don't ignore it
  2. 2.Structured, factual content performs best
  3. 3.Schema markup is essential
  4. 4.Technical SEO foundations still matter
  5. 5.Regular monitoring helps you stay visible

Ready to audit your site?

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